5 Ways to Jumpstart your Digital Brand
In today’s internet economy, your digital brand and reputation is just important as your personal reputation. Now more than ever, we’re relying on social networks and the internet to tell us about the people we’re connecting with. How many of us “Google” a new connection or new person we are about to meet? At one point in our lives, we’ve heard the “networking speech” about putting our best foot forward. And while it may seem cliché or trite, developing your brand in social and digital networks is something that gets glossed over or forgotten about in the myriad of activities in your daily life. Developing your digital brand is a great way to differentiate yourself and build your network. It serves as an opportunity for you to both shape and share your story and personality and to amplify that story for others to hear. With that, here are 5 things you can to jumpstart your digital brand.
1. Check yourselfThe internet’s been around for awhile, and you’re an accomplished professional so chances are you’re probably somewhere in the interwebs. It’s important to understand what’s already out there about you so you can figure out if you need to do any “cleansing” before developing your brand any further. Start by doing a simple Google search to see what’s out there. If there’s anything suspect or concerning, consider using sites like reputation.com which can help you remove any embarrassing information that might be out there.
2. Find your authorityWhat do you want to be known for? Are you immersed in the tech-startup scene? Passionate about fashion and ecommerce? Rockstar coder? Its important to define whatever you are (or want to be) and to ensure that authority is noted across all your social and digital profiles. This way, when people come across your profile they can see what you are known for. For example, if you’re an ex-management consultant and looking to break into start-ups, consider adding the different types of technology (ex: 2-sided markets, SAAS Software, Social Networks) you’re most interested in to your LinkedIn Summary or Skills section. Source: Alex Dea’s LinkedIn profile – I’ve added in the areas that I have experience in and am curious about to my summary section on LinkedIn
3. Get some photosWe all like things that look visually appealing, and that goes for your digital brand. For any digital network you are participating in consider putting up high-quality photos. If you have professional headshots, great. If not, consider finding a photographer to get some done. Giving people the opportunity to connect “the name to your face” is particularly helpful. Note: Some people suggest having the same photo across all of your profiles. Others, suggest tailoring the photo to the network. I think both are great options, it just depends on what you are comfortable with.