Why Enterprises Should Stick to Their Startup Roots

Todd Stewart
April 7, 2016
Every company was once young, fast, and lean. If you're the lucky company to make it out of the startup phase and into the enterprise phase, your fast and scrappy mentality that defined your early day's seems to diminish into the massive employee-filled bureaucratic company that tends to be defined as an "enterprise." I've heard it all the time from enterprise employees, "I wish I was a startup.  I wish I had smaller teams.  I wish I could move faster. This company is so large that it takes forever to get anything done." While I agree that these startup characteristics (ie. smaller teams, faster decisions) are admirable, I argue that "big and lean," is much better than "small and lean." A large organization has the brand loyalty, the channels, the access to market, and the resources that all startups crave.  It's much easier learning to be lean than trying to build these assets.  We recently interviewed GE, Intuit, Amgen and BASF to learn how they stay lean as massive organizations in our newest white paper, How to Run Your Enterprise Like a Lean Startup. In episode 12 of the NerdCast, we explore how staying true to ones startup roots allowed this enterprise to grow into a household name. [soundcloud url="" params="color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%" height="166" iframe="true" /]

About the Author

Todd Stewart

Todd Stewart leads Dispatch's content marketing strategy.

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