Brand Resources

The building blocks of our brand

Logo

When using our logo on solid backgrounds, the colors of the backgrounds should either be our indigo or white. Artwork files for print (.EPS), broadcast, and web (.SVG and .PNG) can be downloaded from here. Our logo always needs a clear space that is free of imagery and text surrounding it. The logo and any other content near it should be equidistant to the height of the logo itself.

Catalant also has a smaller, icon-sized logo that is available for smaller platforms. This secondary version should  be used if the intended audience has already seen our primary logo. This alternative is commonly used for page footers.

Give our logo breathing room, as mentioned previously, especially when paired with our tagline: “the best people, on demand,” or when paired with another logo. When using our logo, please refrain from:

  • Altering the logo in any way.
  • Displaying our logo to reflect a partnership or affiliation with a product, service, or business that we are not associated with.
  • Using these brand elements for another product or business.

Do’s and Dont’s

Do scale the logo proportionally

Don’t stretch or scale the logo disproportionately

Do give the logo breathing room

Don’t crowd the logo

Brand Colors

Our color palette is comprised of four colors: Indigo, orange, blue, and grey. Indigo is the most used color in our brand, making it the primary color. Orange is our secondary color, while blue and grey are the least used, making them our supporting colors.

Primary Indigo

RGB (11, 8, 57)

#0B0839

#302D57

#6D6B88

#9D9CB0

#DADAE1

Secondary Orange

RGB (250, 115, 60)

#FA733C

#FB8859

#FCAB8A

#FDC7B1

Supporting Blue

RGB (127, 190, 235)

#7FBEEB

#92C8EE

#B2D8F3

Supporting Grey

RGB (242, 243, 240)

#F2F3F0

HEADINGS – BOLD (60PX)

Typography

DIVIDER – 60 PX WIDE (3PX THICK)

BODY TEXT – REGULAR (18PX)

Libre Franklin should be used to represent our brand throughout all mediums, such as print collateral, web advertisements, animations, etc. Calluna is our supporting font that is used on rare occasions. It was selected for its formal aesthetic and legibility.

LINKS – BOLD (18PX)

The Libre Franklin typeface is available online at Google Fonts. 

MUTED HEADER – BOLD (12PX)

wide-splines-on-white

Splines

The spline is a graphic element that represents the agile and flexible nature of Catalant. When using the splines, a good rule of thumb is to avoid stacking them on different graphic elements and text.

The splines range from short and horizontal to long and vertical. They should be used on either a white or indigo background.

Final Notes

Please follow these guidelines to best represent our brand. If you have any questions, please contact us. 

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