Our foundation — the building blocks of our brand.
When using our logo on solid backgrounds, the colors of the backgrounds should either be our indigo or white. Artwork files for print (.EPS), broadcast, and web (.SVG and .PNG) can be downloaded from here. Our logo always needs a clear space that is free of imagery and text surrounding it. The logo and any other content near it should be equidistant to the height of the logo itself.
Give our logo breathing room, as mentioned previously, especially when paired with another logo. When using our logo, please refrain from:
- Altering the logo in any way.
- Displaying our logo to reflect a partnership or affiliation with a product, service, or business that we are not associated with.
- Using these brand elements for another product or business.
Catalant also has a smaller, icon-sized logo that is available for smaller platforms. This secondary version should be used if the intended audience has already seen our primary logo. This alternative is commonly used for page footers.
Do’s and Dont’s
Do scale the logo proportionally
Don’t stretch or scale the logo disproportionately
Do give the logo breathing room
Don’t crowd the logo
Our color palette is comprised of four colors: Indigo, orange, blue, and grey. Indigo is the most used color in our brand, making it the primary color. Orange is our secondary color, while blue and grey are the least used, making them our supporting colors.
RGB (11, 8, 57)
RGB (250, 115, 60)
RGB (34, 140, 216)
DIVIDER – 60 PX WIDE (3PX THICK)
HEADINGS – BOLD (60PX)
BODY TEXT – REGULAR (18PX)
Libre Franklin should be used to represent our brand throughout all mediums, such as print collateral, web advertisements, animations, etc. Calluna is our supporting font that is used on rare occasions. It was selected for its formal aesthetic and legibility.
LINKS – BOLD (18PX)
The Libre Franklin typeface is available online at Google Fonts.
MUTED HEADER – BOLD (12PX)