Communications Planning for Consumer Goods Company

The Challenge

A Fortune 100 Consumer Goods Company needed an expert to develop employee engagement branding support for communication of a new initiative.

Working with Catalant

The People

The expert, Executive Creative Director at Roughdraft.Nyc, has held Creative Director positions at Wasserman Experience, Cohn & Wolfe, and Jack Morton Worldwide.

The Work

The expert was tasked with producing nine graphic deliverables for new employee engagement initiatives. 

The Result

The client was able to communicate key internal positioning and various resources available to employees. The graphics became a cornerstone of the client’s visually impactful and engaging brand communications. 

The Value

The Fortune 100 client would have originally spent $6K on a similar project from a legacy firm. By using the Catalant Expert Marketplace, the client was able to connect quickly with high-value, flexible talent at 50% savings ($3K).

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