Market Research & Competitive Analysis for MLB Team
A Major League Baseball Team looking to open a gym/fitness facility retail space needed an expert to evaluate potential operating models.
Working with Catalant
The expert, a management consultant specializing in consumer and retail, had several years of experience leading corporate strategy at Weight Watchers as well as Oppenheimer Investment Bank, Millenium Management and KPMG.
The expert was tasked with preparing a financial evaluation of three potential operating models, including capital investment required, time to profitability, staffing projections, annual cashflow until profitability, equity planning, high-level P&L at stabilization.
The client was able to gain a deep understanding of current trends in the gym/wellness space, evaluate competitive fitness/gym models and assess and select the optimal operating model for the new space.
The MLB team would have originally spent $30K on a similar project from a heritage consulting firm. By using the Catalant Expert Marketplace, the client was able to connect quickly with high value, unbundled talent at 50% savings ($15K).