Market Research & Competitive Analysis for MLB Team

The Challenge

A Major League Baseball Team looking to open a gym/fitness facility retail space needed an expert to evaluate potential operating models.

Working with Catalant

The People

The expert, a management consultant specializing in consumer and retail, had several years of experience leading corporate strategy at Weight Watchers as well as Oppenheimer Investment Bank, Millenium Management and KPMG.  

The Work

The expert was tasked with preparing a financial evaluation of three potential operating models, including capital investment required, time to profitability, staffing projections, annual cashflow until profitability, equity planning, high-level P&L at stabilization.  

The Result

The client was able to gain a deep understanding of current trends in the gym/wellness space, evaluate competitive fitness/gym models and assess and select the optimal operating model for the new space.  

The Value

The MLB team would have originally spent $30K on a similar project from a heritage consulting firm. By using the Catalant Expert Marketplace, the client was able to connect quickly with high value, unbundled talent at 50% savings ($15K).

Let Us Help

Interested in learning how Catalant helps the world’s leading enterprises access the right people, skills, and expertise for mission critical work?

Find An Expert Let’s Talk