How Artificial Intelligence Is Raising The Bar On The Science Of Marketing

Angie Malerba

This article originally appeared on Forbes:

 

Artificial Intelligence (AI) has become part of the business landscape. It’s now accepted as a technology for many applications and platforms. However, marketing is one of the areas where AI is transforming how the process works. As such, it’s also solving some marketing challenges across industries.

However, like other technology slowly making its way into all aspects of work and life, such as the Internet of Things (IoT) and autonomous vehicles, the transformation process of AI in marketing may not quite be there yet. And, that may be for the best. Here’s the current state of AI’s disruption of marketing

Catalant’s Pedro Pereira explains, “In sales and marketing, AI measures customer sentiment and tracks buying habits. Brands and advertisers use the information to make ecommerce more intuitive and for targeted promotions…AI creates efficiencies that wouldn’t be possible without sifting through piles of data.”

 

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