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Original resources and actionable insights meant to keep your organization flexible, agile, and efficient.

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Strategic Planning in an Era of Uncertainty

Discover the most effective ways to approach strategic planning and execution amidst constant change.

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How to Identify a New Audience with Buyer Personas

Read about a company that needed to learn how to identify new audiences with buyer personas and why they hired a go-to-market consultant through Catalant.

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characteristics of an agile marketing team

5 Characteristics of an Agile Marketing Team

Discover five major characteristics of an agile marketing team and what makes these traits so important to overall success.

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go-to-market strategies

Go-to-Market Expert, Michael Phelan, on Architecting GTM Strategies

Discover several go-to-market strategies from an industry expert to understand how B2B businesses can use them to drive business results.

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5 Reasons for a Clear Employer Brand when Hiring in the Gig Economy

Discover the five main reasons you need to create a clear employer brand when hiring in the gig economy and the benefits you’ll see as a result.

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