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Project Example

Scrum Master to Help Organize New Business Lines

The Challenge

A team within AB InBev focused on expanding growth of new products in North America was looking to work in an agile way. They were seeking 1-2 additional scrum masters to own the agile scrum framework as a methodology for helping teams deliver products, taking ownership of scrum routines that are foundational to agile delivery and how work is delivered.

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The People

The expert was a founder of a boutique management and technology consultancy focused on data science, digital transformations, and agile delivery leadership. Prior to starting his own consultancy, the expert was a management consultant and analyst at an IT consultancy in its practice that focused on delivery leadership, organizational effectiveness and change management. The expert also had a MS in Data Science from Northwestern University.

The Work

The expert supported and promoted agile and scrum as the team’s way of working by guiding and training teams in scrum theory, practices, rules, and values. He supported Scrum Owners by ensuring that scrum teams understood the goals, scope, and products required, in addition to helping the team understand and manage the product backlog to maximize value and removing impediments to the scrum team’s progress.

The Result

The scrum master was able to help the teams build a work environment where work execution and velocity became visible to all stakeholders, utilizing visual workplace techniques and tools. He was able to work with the team until they were self-sufficient, completing the goals of the project within 277 days instead of 344 days.

The Value

By using the Catalant Expert Marketplace, AB InBev was able to avoid the expense of a typical project management consulting engagement, saving approximately $57,000 or roughly 40% of the typical cost. They also were to avoid the cost of an additional scrum master.

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Project Example

Change Management

The Challenge

AB InBev was looking for an expert to support the build and execution of a change management framework for its corporate venture capital arm. The work called for detailing the stakeholders, risk factors, and timeline of the work, in addition to project management that required anticipating the needs of various stakeholders and proactively scheduling meetings to meet aggressive deadlines.

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The People

The expert was a former Accenture Managing Director and McKinsey principal with an MBA from Harvard Business School. After Accenture, she founded a boutique consultancy that provides strategic guidance and coaching to executives on talent and culture change in their organizations.

The Work

The expert helped the team think through issues during two brainstorming sessions, and also created a change management plan document, which included multiple timelines, a communications plan outline for key stakeholders, messages and channels, potential risks and mitigations, and critical path next steps. She also reviewed and provided input on an organizational design plan.

The Result

AB InBev’s corporate venture capital arm was able to use the advice, guidance, and hands-on execution to help it drive an important transformation, taking only 34 days, when the original project was originally estimated to take six to eight weeks.

The Value

By using the Catalant Expert Marketplace, AB InBev was able to avoid expense on a traditional team-based consulting engagement, saving nearly $47,000 or approximately 70% of the typical cost.

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Case Study

Product Strategy Development

The Challenge

The company was looking for support in building business cases and testing for new health care products and solutions.

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The People

The expert, Managing Director at Positive Pathways Consulting, had experience in strategic, organizational, and marketing consulting with expertise in healthcare, consumer products, and retail.

The Work

The expert analyzed strategic growth opportunities, particularly B2B partnerships, assessed market trends and customer dynamics, modeled investments and operations, and designed tests to further understand the opportunities.

The Result

The client was able to use the opportunity assessments and testing approaches to inform their partnership portfolio strategy.

The Value

By using the Catalant Expert Marketplace, the client was able to avoid bandwidth constraints and connect quickly with experienced external talent at 40% savings ($20K).

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Case Study

Pricing Transformation Strategy

The Challenge

The company was looking for several consultants to provide research and analysis of retail pharmacy pricing opportunities and challenges.

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The People

The company selected 3 independent consultants:

a healthcare industry expert with 20+ years of experience with expertise in new product planning, pricing, and strategic marketing
a generalist consultant and CPA, with experience as a case team leader at Bain & Co.
a health management consultant with expertise in health care operations, revenue and reimbursement, and commercialization

The Work

The experts researched market dynamics and emerging trends in retail pharmaceuticals, conducted competitive analysis with a review of strategies and tactics among key players, and assessed how the client was responding and performing relative to the market.

The Result

The client was able to use the research and analysis to transform their product pricing and inform ongoing retail pharmacy business strategy.

The Value

By using the Catalant Expert Marketplace, the client was able to build a tailored team of experts to fill their specific capability needs without the overhead of a traditional consulting firm.

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Case Study

Cloud Market Research

The Challenge

The company was looking for an outside firm to help them understand how enterprises make the decision to move from public to private clouds.

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The People

The expert, a consultant at Morgan Hill Partners, had 15+ years in executive positions at multi-billion dollar technology providers, with experience in big data & analytics and cloud & systems architecture.

The Work

The expert conducted interviews with internal and external influencers and decision makers and synthesized findings into case studies including criteria used in transitioning clouds for workloads of interest.

The Result

The client was able to use the case studies to understand the business models, complications, and investments that underpin the decision to move clouds in-house.

The Value

By using the Catalant Expert Marketplace, the client was able to connect quickly with experienced external talent at 40% savings ($100K).

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Case Study

New Business Lines Strategy

The Challenge

The company was looking for an experienced strategy consultant to evaluate several dozen third party tools with leading positions in data center infrastructure management to understand capabilities, strengths, and challenges.

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The People

The expert, a transformation consultant at Luminous Consulting, ran an incubator at a Fortune 50 company and launched several businesses, with experience in financial models and market and competitive analysis.

The Work

The expert generated research questions, conducted primary and secondary research, and interviewed people at target organizations to develop key themes and provide strategic comparisons.

The Result

The client was able to use the analysis to size opportunities to expand into complementary lines of business and develop an expansion strategy.

The Value

By using the Catalant Expert Marketplace, the client was able to avoid bandwidth constraints and connect quickly with experienced external talent at 40% savings ($35K).

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Case Study

Retail Partnership Landscape and Roadmap

The Challenge

The company was looking for support in creating an actionable roadmap for potential partnerships in home delivery.

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The People

The expert, a Managing Partner and consultant at Wade Strategy, had 15+ years experience in strategy, marketing, and operations.

The Work

The expert created a decision matrix for partnership selection with build/buy/partner criteria and prioritized target categories and target companies for potential opportunities.

The Result

The client was able to use the decision matrix and researched targets to determine partnership roadmap for upcoming two years.

The Value

By using the Catalant Expert Marketplace, the client was able to connect quickly with experienced external talent to cover a capability gap.

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Case Study

New Product Marketing Activation Consultant

The Challenge

The company was looking for support in managing marketing activation activities during the initial product launches and pilots for a new eCommerce service.

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The People

The expert, a brand marketing consultant, had 15+ years of experience with consumer brand strategy, field marketing, and marketing activation with brands including Red Bull.

The Work

The expert planned and tested field marketing activities including guerrilla, experiential, community, and brand ambassador activations.

The Result

The client was able to test and determine the effect of various field marketing campaigns in support of the new service.

The Value

By using the Catalant Expert Marketplace, the client was able to connect quickly with experienced external talent at 40% savings ($87K).

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Case Study

Product Portfolio Team Data Analyst

The Challenge

The Consumer Health team was looking for support in data reporting, automation, & analytics to drive the portfolio decision making process.

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The People

The expert, a data consultant and founder of the data science consultancy Simplifico, had experience in designing and implementing data management solutions, reporting, and visualization.

The Work

The expert conducted data quality and integrity exercises, data analytics and visualization, and examined automation potential throughout data processes and reporting.

The Result

The client was able to use accurate, up-to-date data, visualizations, and analysis to make decisions about portfolio resource allocation.

The Value

By using the Catalant Expert Marketplace, the client was able to connect quickly with experienced external talent at 40% savings ($37K).

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Case Study

Innovation Product Portfolio Consultant

The Challenge

The International Region VP of Innovation was looking for support in managing the product portfolio for the region and implementing best practices for portfolio management.

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The People

The expert, Founder and President of Cogent Healthcare, had 20+ years of experience in business strategy consulting serving pharma and biotech companies.

The Work

The expert joined the portfolio management team, reviewing innovation investments and making recommendations regarding prioritization and funding.

The Result

The client was able to prioritize projects across the region portfolio in concert with enterprise, allocate resources and spend to projects, and prepare for regular review period.

The Value

By using the Catalant Expert Marketplace, the client was able to connect quickly with high caliber, external talent at 30% savings ($50K).

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Case Study

Marketing ecosystem process mapping

The Challenge

The marketing organization was looking for an experienced marketing consultant to map the current state and design the future state of an end-to-end marketing operations ecosystem.

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The People

The expert, CEO & Lead Consultant at Chinatown Bureau, had 20 years experience driving growth through innovation and digital at firms like Hudson Rouge and Informa.

The Work

The expert produced competitive analysis, spend and transaction analysis, internal capability assessment, future E2E ecosystem model, agency models and developed KPI and measurement plan.

The Result

The client was able to build a comprehensive end-to-end marketing operations ecosystem that enabled digital content creation, production, deployment and optimization at scale.

The Value

The client would have originally spent $70K on a similar project from an incumbent firm provider. By using the Catalant Expert Marketplace, the client was able to connect quickly with top tier, flexible talent at 65% savings ($24K).

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Case Study

Agile Coaching

The Challenge

The marketing organization was looking for an experienced agile marketing coach to train marketing directors to use AB testing, agile principles, and campaign orchestration.

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The People

The expert, a managing director of The Portfolio Team, had several years of agile consulting experience with Emergn and LeadingAgile.

The Work

The expert interviewed BU leaders, mapped value flows, created an agile operating model for BU agile leads, and led weekly workshops to instill agile principles.

The Result

The client’s marketing directors were enabled to develop innovative, omni-channel tactics to execute brand strategy, translate customer journeys into experiences, and incorporate customer insights and analytics into marketing programs.

The Value

By using the Catalant Expert Marketplace, the client was able to connect quickly with highly experienced external talent at 40% savings ($120K).

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Case Study

PM for population health initiative

The Challenge

A Fortune 100 Consumer Goods Company needed an expert to develop employee engagement branding support for communication of a new initiative.

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The People

A Fortune 100 Consumer Goods Company needed an expert to develop employee engagement branding support for communication of a new initiative.

The Work

A Fortune 100 Consumer Goods Company needed an expert to develop employee engagement branding support for communication of a new initiative.

The Result

A Fortune 100 Consumer Goods Company needed an expert to develop employee engagement branding support for communication of a new initiative.

The Value

A Fortune 100 Consumer Goods Company needed an expert to develop employee engagement branding support for communication of a new initiative.

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